Easyjet – Email Marketing

I booked a flight to Morocco, received the confirmation then received this as a follow up. I have been given the option of hiring a car, booking my transport around the country and it has a link to book to see some tourist attractions. Each section, is linked to a website where it is possible to book your desired ‘extra’.

While I know I won’t be using any of these services, I do appreciate what Easyjet are trying to do; that is make more money by teaming up with other related business’ and taking a cut. 

However, I would also say that by providing this service they have personalised their message by acknowledging my destination and so have anticipated that I may want to ride camels in the desert and so have included a picture, and a link to do so. This is a great example of ensuring high quality of service, as Easyjet want people to have a good holiday so that they are reflected well. They will only use the best companies so as not to damage their reputation.

I have used Easyjet many times, and unlike their main competitor Ryanair, I find their marketing not too aggressive. I still use Ryanair if Easyjet or other companies cannot beat their prices. For me it is not a matter of comfort. It’s a plane, its not going to be terribly comfortable. I want to get on and off as quickly as possible, without being pestered by staff, or being charged ridiculous prices!

When you book with Ryanair online, you are offered many extras, and have to click no for each one, this gets tedious and boring and has deterred me from using them unless they are the cheapest. But for example if Easyjets flight was £50 and Ryanairs was £48, I would probably just use Easyjet as I prefer their service.

Ryanair also bombard you with emails, Easyjet simply send you a confirmation and a couple of updates. Neither of these compares to BA but you usually pay a premium for BA’s service.

The colour scheme also has an effect on me. I feel the notorious orange of Easyjet has a softer feel to it, related to relaxation, the sun, the beach and goes well with their name ‘Easyjet’. Ryanair’s colour scheme, with the blue and yellow seems very harsh and reminds me of the interior of their planes which are plastic and cheap looking.

Google Analytics: A Short and Sweet Beginners Guide

A Short and Sweet Beginners Guide to..............

First of all please check out this great video to understanding how 'Google Analytics' works and how it can be used to track your demographics. 
- Understanding Google Analytics: http://www.youtube.com/watch?v=dX4YB0TKQ8c

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My Understanding
My understanding of this software is to effectively track and save data which can then be customised to the users needs:

For example: "a manager might find via segments that tablet users are the highest converting customers, something which might build the case for an app or an optimised version of the site to cater for these users."

I can target different regions such as the US, South America, Europe, or even a region in a country, such as South East England. I can look at the traffic and user trends to provide relevant content. 

I am going to research into this complicated software further, so keep a look out for more info on google analytics: The next blog post will be...'A new veteran to Google Analytics'

Sam